Founded in 1985
DISCCORP is the leading provider of electrical wholesale industry economic forecasting. Since its inception in 1985, DISCCORP has been delivering reliable, relevant, and trusted market intelligence. Whether through its robust suite of cloud-based software or via our subscription-based reports sent directly to your inbox, DISCCORP is the leader in forecasting the future of the electrical wholesaling industry.
DISCCORP is staffed with a complement of economists and programmers to provide the industry’s most trusted analyses. The company provides industry sales for national and regional market segmentation (customer type) and NAICS industry specific forecasts. Our suite of applications is ideal for Electrical Distributors, Electrical Manufacturers, Electrical Manufacturers’ Representatives and Financial Market Companies.
The industry market forecasts produced by DISCCORP have been proven to be historically accurate. Add to this that DISCCORP is the only source of granular electrical industry market data, and the net result is that DISCCORP is more than first-in-class, it is best-in-class.
Forecasting
DISCCORP’s suite of cloud-based software allows for forecasting on the supply side: utilizing sales data based on electrical distributor branches down to the county level (DataSearch™). Distributors can benchmark their performance and assess how to grow market share and allocate sales resources accordingly. Vendors and reps use DISCCORP to identify and size-up markets where distributors are located to align for growth ahead of trends.
DISCCORP is also used for market forecasting on the demand side: trusted tools like MarketTrack™ measure dollar spend by end-user industries buying products from electrical distributors (down to the zip code level). Distributors leverage this market demand analysis to manage account potential and prospect for new business. Vendors and reps leverage DISCCORP’s leading demand market analysis by identifying and sizing key industries purchasing supplies from distributors.
DISCORP’s forecasting covers quarterly industry performance (MetroPulse™), 5-year annual outlook (MetroCast™), 5-year outlook for 11 major product groups (MetroPro™), all by verticals impacting the electrical wholesaling industry (contractor, industrial, utility and institutional) – for the top 150 metropolitan areas.
Leadership
President Chris Sokoll
More than 30 years ago in Spokane, Washington, Chris Sokoll began his career much the same way as so many electrical industry professionals do . . . by manning phones and overseeing counter sales. In the years since, Chris has built on those humble beginnings, first with sales positions at King Wire in Arizona and then Wire and Cable Specialties in Georgia, and then a move back to Washington state where he cultivated a storied career with Houston Wire & Cable, spanning nearly three decades.
Since being named Houston Wire & Cable’s “New Salesperson of the Year” in 1991, Chris has gone on to serve in varying roles with increasing responsibility throughout the organization, from an outside sales position in Lexington, Kentucky, to Regional Vice President, accumulating numerous management, vendor, and team awards along the way. Chris stepped up again to Division President of Southern Wire, a heavy-lift equipment wholesale subsidiary of Houston Wire & Cable based near Memphis. After successfully integrating systems and staff post-acquisition and being promoted again to Corporate VP of National Business Development in Houston, Texas, Chris became immersed in business intelligence and market data analysis and learning how to leverage that information for innovative change throughout Houston Wire & Cable and beyond. He would blend data from multiple reliable sources including DISCCORP, Industrial Information Resources (IIR), and ERP and CRM to assess success and elevate company vision. Chris successfully deployed corporate analytics and business intelligence tools to inform decisions and track KPIs. Chris’s input was also instrumental in the development of critical reports, compensation packages, and customer rebate programs.
After years of working closely with DISCCORP and witnessing first-hand the need for quality industry intelligence data, Chris stepped away from Houston Wire & Cable and purchased DISCCORP in 2019. Passionately working alongside talented and experienced economists, programmers, and marketers, Chris delivers high-quality business intelligence and forecasting to the electrical wholesale industry. He continues to grow the company’s vision and is resolute about maintaining its position as a leading data source.
Chris has a bachelor’s degree in organizational leadership from Roosevelt University (Chicago) and a graduate certificate in finance from the University of Chicago. He has written collegiate-level coursework on Microsoft Power BI and Excel. In his spare time, Chris enjoys cooking, with a keen interest in specialized kitchen equipment and cutting-edge techniques. He has also just completed a mechanical restoration of his 1959 Cadillac, and he and his wife, Claire, look forward to Sunday drives and summer car shows.
Want to learn more about our industry-leading cloud-based forecasting solution – enabling you to direct sales strategies and grow your business? Learn more by clicking HERE.